Advertising Statistics

Before diving right into the article, let us begin by answering- how important is advertising to the sales? Well, you might think, how stupid is it to even ask this question? Well, you are right. Advertising has been critical to the sales industry. This phenomenon saw its beginning in the year 1472 when the first ad was published by the Egyptians.

However, the golden age of advertising is believed to have been since 1992 when radio and television advertising began to come into existence. And since then, ads are made to pop onto smartphone’s screens or texts or SMS are brought into light as a means of advertising.

On this page, you’ll find:

• Global Advertising Statistics
• Digital Advertising Statistics
• Mobile Advertising Statistics
• Audience Behavior Statistics
• Future of Advertising Statistics

Key Advertising Statistics

This article includes a handpicked list of key advertising statistics, that we hope, prove useful to you in gaining an insight into it and its various aspects.

• Global advertising spending is predicted to surpass $630 billion in 2024. (Statista)

• Programmatic trading produced 65.3% of the global online ad investment. (WARC)

• It has been discovered that there can be an 80% increase in brand awareness through paid searches. (SEO tribunal)

• As of 2019, digital advertising accounted for $325 billion. (E marketer)

• It is predicted to surpass $526 billion by 2023. (E marketer)

• From 6.5% in 2010 to 103.4% in 2017, global mobile penetration has witnessed a rise. (Siteefy)

• A consistent experience is key to get your customers stuck to your channel, as observed by 75% of the users. (The keen folks)

• A quick response to the users’ marketing queries is needed by 82% of the consumers. (The keen folks)

• The digital marketing budget is desired to be more than 50% of the total marketing budget in two years. (Accenture)

• Google and Facebook account for a large part of the total United States ad spending, i.e. 37.2% and 19.6%. (E marketer)

Global Advertising Statistics

The world is gradually turning into what we call a ‘global village’. Global advertising does not consider markets as demarcated by different territories. It views the entire global market as ONE. And that is why we consider it of utmost importance to collect, analyze, and produce information about the going trends of global advertising. Hence, we have got you some key statistics on global advertising to acquaint you with all the essential facts and figures.

• Global advertising spending is predicted to surpass $630 billion by 2024. (Statista)

• American consumer goods corporation Procter and Gamble spent more than $10 billion on ads, becoming the largest advertiser worldwide in 2018. (Statista)

• From $16 billion in 2014 to $31 billion in 2016, social media advertising budgets have shown an upswing. (Statista)

• Chanel created the most expensive advertisement campaign of all time, worth $33 million.

• Google and Facebook account for a large part of the total United States ad spending, i.e. 37.2% and 19.6%. (E marketer)

• In 2019, global internet advertising spent $299 billion on ads. (Visual capitalist)

• This was a lot more than $156 billion in 2015. (Visual capitalist)

• Between 2012 and 2020, social media advertising spend showed a boost from 9% to 21%. (Visual capitalist)

• As a result of the covid 19 pandemics, more than $183 billion is estimated to be spent online by consumers. (Visual capitalist)

• Due to the pandemic, it was predicted that the market spending would fall by 8.1%. (Visual capitalist)

Digital Advertising Statistics

Hotwired.com was one of the first banner ads that gave birth to the phenomena of digital advertising. And since then, digital advertising has been expanding its roots to date. Social media, email, and mobile apps combine to form some of the mediums to create promotional content and draw people towards our product or service. Digital advertising is slowly replacing traditional advertising. We have got you a  handpicked list of statistics associated with digital advertising that shows how substantial digital advertising is to the entire advertising industry.

• Programmatic trading produced 65.3% of the global online ad investment. (WARC)

• It has been discovered that there can be an 80% increase in brand awareness through paid searches. (SEO tribunal)

• With a share of 37.2% in net digital ad revenue, Google tops the list, as of 2019. (E marketer)

• After viewing a YouTube ad, 43% of the new customers purchase a product. (SEO Tribunal)

• It has been realized that customers are often blind to 92% of ads. (SEO Tribunal)

• Banner ads are not trusted by 54% of users. (SEO Tribunal)

• 69.2% of the total global display ad spend was associated with programmatic ad spending. (Zenith)

• As of 2019, digital advertising accounted for $325 billion. (E marketer)

• It is predicted to surpass $526 billion by 2023. (E marketer)

• $21000 per minute was spent by Amazon on advertising and promotion. (Visual capitalist)

Mobile Advertising Statistics

Imagine a day without your cell phone. That’s unacceptable, right? And keeping yourself away from it is a far cry! The moment we wake up our phones is the first thing to be checked. This small device acts as no less than blood to our working ecosystem. Considering the same, mobile advertising is used by marketers all around the globe to reach their target audience. It is done through SMS or texts that appear on your cellphones. Its key statistics include:

• From 6.5% in 2010 to 103.4% in 2017, global mobile penetration has witnessed a rise. (Siteefy)

• It was forecasted that by the end of 2019, mobile advertising will have a share of 72% of all United States digital ad spending. (Quora creative)

• 63% of the Google visits are found to be through mobiles. (Quora creative)

• As of 2020, 5.15 billion unique mobile users were reported. (Data reportal)

• This accounts for 66% of the global population. (Data reportal)

• Video gets 63% of mobile traffic. (Smart insights)

• The same is expected to grow by 76% by 2025. (Smart insights)

• According to 2019 data, mobile ad spending was $65.8 billion. (Smart insights)

• There was a considerable increase of 14% since 2018. (Smart insights)

• China is recorded to have the highest number of mobile users, i.e. 851 million in the world. (Siteefy)

Audience Behavior Statistics

If you master the psychology of the audience, then marketing is not a big deal for you. This is the key to increase your sales. It’s essential to excel in the art of what your audience desires when it does so, or how it does so. This will cause you to build an effective relationship between seller and buyer. We hope to help you out with the given list of facts and figures.

• A consistent experience is key to get your customers stuck to your channel, as observed by 75% of the users. (The keen folks)

• A quick response to the users’ marketing queries is needed by 82% of the consumers. (The keen folks)

• Out of which, 32% desire to get their questions answered within 30 minutes. (The keen folks)

• 61% of advertisers think that the right content is involved. (Marketo engagement gap report)

• 56% of customers think organizations need to have a better understanding of their needs. (Marketo engagement gap report)

• 51% of customers believe brands submit so much content that is meaningless. (Marketo engagement gap report)

• As discovered by 86% of the respondents, they consider taking advice from their acquaintances before going for a product. (Social Bakers)

• The percentage of customers who shop in bed is 43%. (Big commerce)

• 44% of the respondents are found to shop entertainment when they are in their marketplace. (Big commerce)

• 19% of them shop health and beauty when they are in a web-store. (Big commerce)

Future of Advertising Statistics

Advertising in today’s era is on a consistent upsurge. With new methods being accumulated, the phenomenon has expanded its roots. From the viewpoint of users too, traditional methods are often blinded to. Digital advertising is becoming mainstream now. The share accounted for digital or mobile advertising is getting equal to that of television advertising.

• 80% of the advertising will become self-regulating, by 2022. (Adobe)

• The left out 20% will have components such as brand value and storytelling. (Adobe)

• From $5.47 billion in 2015 to $9 billion in 2017, the United States video advertising spend grew. (Adobe)

• Omni-channel marketing strategy has been planned by 62% of the companies. (AdWeek)

• The digital marketing budget is desired to be more than 50% of the total marketing budget in two years. (Accenture)

• Today, on average, buyers and sellers use programming for just 17% of their inventory. That will more than double within two years (Accenture)

• Mobile-ads will account for nearly 80% of the programmatic ad spend, rather than desktops. (E marketer)

• By the end of 2022, mobile advertising is believed to be declined by 10.4%. (Statista)

• Talking about TV advertising revenue, it is believed to grow from $71 billion in 2018 to $72 billion in 2023. (Statista)

• Globally, mobile advertising spending is predicted to surpass $240 billion in 2022. (Statista)

Conclusion

Now that you have read the article, it should be obvious to you that corporations all around the globe invest a huge amount of time and money in creating promotional content. With the increase in online or mobile advertising, radio and television advertising are on a decline. Artificial intelligence will further boost digital advertising, which is here to stay forever.