LinkedIn Statistics

In today’s age of the internet, everything has gone online, even your jobs! LinkedIn is a social media platform for professionals. Here, you can connect, interact and share ideas with other people who work in the same or different field of interest as you. People also use this for showcasing their achievements of professional life and look for suitable job opportunities.

This platform has gained tremendous popularity over the last few years. Thus, it is vital to look at the LinkedIn statistics we have collected for you to have a deeper grasp of its working and benefits.

On this page, you’ll find:

• LinkedIn Company Stats
• LinkedIn User Stats
• LinkedIn Job Offers Stats
• LinkedIn Marketing Stats
• LinkedIn Content & Engagement Stats

Key LinkedIn Statistics

Here are the top 10 stats from the article below:

• LinkedIn has 722 million members. (LinkedIn)

• Microsoft acquired LinkedIn for $26.2 billion in 2016. (WSJ)

• The U.S. is LinkedIn’s biggest market at 174M users. (LinkedIn)

• 57% of LinkedIn users are men, and 43% are women. (HootSuite)

•  87% of recruiters regularly use LinkedIn. (Jobvite)

• 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they connected with on the site. (Statistic Brain)

• More than half of U.S. marketers will use LinkedIn in 2021. (eMarketer)

• LinkedIn’s ad reach grew by 25 million people in Q4 2020. (HootSuite)

• 30% of a company’s engagement on LinkedIn comes from employees. (LinkedIn Business)

• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. (LinkedIn Blog)

LinkedIn Company Stats

LinkedIn is a prominent and very prestigious company with a rich user base and functional offices spread worldwide. It is also one of the Fortune 500 companies and is owned by the tech giant Microsoft. Getting on with discussing figures of this organization, it is essential to start with the company statistics itself, so here are the top LinkedIn company stats for you to have a look at. These will surely help you get an idea of the vast expanse of this enterprise.

• LinkedIn has 33 offices and 15,800 employees spread across 30 cities worldwide. (LinkedIn)

• LinkedIn is available in 24 languages. (LinkedIn)

• LinkedIn has 722 million members. (LinkedIn)

• Microsoft acquired LinkedIn for $26.2 billion in 2016. (WSJ)

• 55 million companies are on LinkedIn. (LinkedIn Economic Graph)

• LinkedIn has more than 10,000 B2B software Product Pages. (LinkedIn Business)

• LinkedIn is the most-used social media platform amongst Fortune 500 companies. (LinkedIn Blog)

• The U.S. is LinkedIn’s biggest market at 174M users. (LinkedIn)

• 73% of social media users agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook. (eMarketer)

• 57% of LinkedIn’s traffic comes through mobile phones. (LinkedIn Business)

LinkedIn User Stats

Any platform/company/enterprise is non-existent without a dedicated user base. LinkedIn users are spread across various regions of the world and numerous domains of work. Knowing the distribution and other useful stats of users helps organizations plan and improve according to their needs and requirements. Let’s have a look at the top user stats that we have dug up for you:

• 57% of LinkedIn users are men, and 43% are women. (HootSuite)

• 24% of LinkedIn users live in the U.S. (LinkedIn)

• LinkedIn’s members live in more than 200 countries. (LinkedIn)

• 59.9% of LinkedIn’s users are between 25 and 34 years old. (HootSuite)

• 40% of LinkedIn users change their job, company, or industry every 4 years. (LinkedIn Business)

• 4 out of 5 people on LinkedIn drive business decisions. (LinkedIn Business)

• There are 61 million senior-level influencers on LinkedIn. (LinkedIn Business)

• 40% of monthly active users use LinkedIn daily. (LinkedIn Blog)

• Half of all US adults with college degrees use LinkedIn. (PewResearch)

• A total of 39% of LinkedIn users pay for LinkedIn Premium. (LinkedIn)

LinkedIn Job Offers Stats

One of the primary reasons people use LinkedIn is to look for job opportunities. It is a platform that brings in and connects employees and potential employers. Most of the users land a job with the help of their connection through referrals or direct hiring. This familiarity between the applicant and hiring entity is unlike other job application sites, making LinkedIn so popular. Does this system work? Do people find jobs this way? Take a look at the stats below to find out:

• 3 people are hired through LinkedIn every minute. (LinkedIn)

• Remote job offers on LinkedIn increased 2.5 times between March and October 2020. (LinkedIn)

• 15% of all job applications on LinkedIn in the U.S. went to remote jobs in November 2020. (LinkedIn Blog)

• 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they connected with on the site. (Statistic Brain)

•  87% of recruiters regularly use LinkedIn. (Jobvite)

• There was a 55% increase in conversations between connections on LinkedIn in 2020. (LinkedIn)

• 40 million people use LinkedIn to search for jobs each week. (LinkedIn)

• LinkedIn has 15 times more content impressions than job postings. (LinkedIn Business)

• 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US. (Business Insider)

• Employees hired through LinkedIn are 40% less likely to leave the company within the first 6 months. (Small Business Trends)

LinkedIn Marketing Stats

Along with providing job opportunities, LinkedIn is also a great place for marketing. It has a large user base wherein a big chunk is placed at significant decision-making positions across various reputable firms and organizations worldwide. Thus, almost all marketers use LinkedIn as a platform to spread the word about their product or service. In the process, LinkedIn also makes a significant amount of money, so it’s a win-win! Here are the top marketing stats from LinkedIn, have a look!

• More than half of U.S. marketers will use LinkedIn in 2021. (eMarketer)

• An ad on LinkedIn can reach 13% of the world’s population. (HootSuite)

• LinkedIn’s ad reach grew by 25 million people in Q4 2020. (HootSuite)

• LinkedIn ads offer more than 200 targeting characteristics. (LinkedIn Business)

• Ad exposure on LinkedIn can increase purchase intent by 33%. (LinkedIn Business)

• 96% of B2B content marketers use LinkedIn for organic social marketing. (Content Marketing Institute)

• 80% of B2B content marketers use LinkedIn ads. (Content Marketing Institute)

• 33% of B2B decision makers use LinkedIn to research purchases. (HootSuite)

• LinkedIn is 277% more effective at generating leads than Facebook and Twitter. (HubSpot)

• 98% of content marketers use LinkedIn for content marketing. (LinkedIn Business)

LinkedIn Content & Engagement Stats

Posting content on LinkedIn is the top way to get engagement on your profile. The platform allows various types of content to be posted, ranging from text and pictures to videos. People share their work samples to attract the attention of potential employers. Also, many put up “Open To Work” posts and land up with job interviews. Here we have gathered the top content and engagement stats on LinkedIn for you to have a look at:

• Content creation on LinkedIn increased 60% in 2020. (LinkedIn Business)

• 30% of a company’s engagement on LinkedIn comes from employees. (LinkedIn Business)

• Employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. (LinkedIn Business)

• LinkedIn posts with images get 2 times higher engagement. (LinkedIn Business)

• LinkedIn users are 20 times more likely to re-share a video post. (LinkedIn Business)

• Brands get 7 times more reactions and 24 times more comments on LinkedIn Live streams than regular video. (LinkedIn Business)

• Companies that post weekly on LinkedIn see a 100% higher engagement rate. (LinkedIn Business)

• Companies with a complete, active LinkedIn Page see five times more page views. (LinkedIn Business)

• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. (LinkedIn Blog)

• LinkedIn Live streams increased by 437% in 2020. (LinkedIn)

Conclusion

As it is quite clear from the stats above, LinkedIn is one of the top social media platforms of today’s time and its importance and popularity are bound to grow manifolds in the coming years as more and more people move online. If you don’t have a LinkedIn account yet, excuse me, but you are missing out on a lot!

Get in the arena and get noticed. Your dream job may be just a few clicks away!