Blogging Statistics

What does one do when an interesting blog post idea strikes their mind? They just swiftly move towards their computer, filled with happiness, and type as fast as they can. When all the ideas are typed down, there is a sigh of relief. The post is read for one last time before publishing it.

But not everybody out there seems to make it past the title. That is not what the blogger wants. The readers need to get past the title, read the post till the very end and share it. Bloggers need to have a piece of wide knowledge on the recent blogging statistics that might help them attract more readers.

This article is all about amazing blogging statistics that will surely help every blogger out there. Without any further ado, let’s explore the blogging statistics.

On this page, you’ll find:

• General Blogging Statistics
• Guest Blogging Statistics
• Blogging Growth Statistics
• Travel Blogging Statistics
• Blogging SEO Statistics

Key Blogging Statistics

Here are the top stats from the article below:

• In 2020, globally, there were over 600 million active blogs. (Growth Badger)

• There are over 31 million bloggers worldwide. (Orbit Media Studios)

• 1-5 guest posts per month are written by 60% of blogs. (Optin Monster)

• Guest posts are published as a majority of their original content by only 6% of bloggers. (Optin Monster)

• In the U.S., the number of bloggers in 2020 reached an estimated 31.7 million users. (Statista)

• To successfully establish their company as an industry thought leader, 56% of bloggers have used blogs. (iMPACT)

• Every year, consumption of digital travel content observes double-digit growth. (Expedia Group)

• 28% is the average email open rate for the travel category. (HubSpot)

• Strong results are produced by 40% of bloggers who always perform keyword research. (Orbit Media Studios)

• Blog posts with 7000 words or longer show better SEO performance and have more shares. (Semrush)

General Blogging Statistics

After being introduced in 1994, blogging has come a long way since then. For those who want to express their thoughts, blogging has served as a creative outlet. In the changing world of content marketing, blogging has set its own set of trends. These days, blogging has become the hallmark of online culture. Let us look into some interesting general blogging statistics.

• In 2020, globally, there were over 600 million active blogs. (Growth Badger)

• There are over 31 million bloggers worldwide. (Orbit Media Studios)

• Every day, more than 10 million blog posts are published. (Hosting Tribunal)

• Blog posts are read by around 70-80% of internet users. (Statista)

• The average length of a blog post is 1,236 words long. (Orbit Media Studios)

• 11 words are the ideal length for a blog post. (CoSchedule)

• 97% more links are received by companies with blogs. (Optin Monster)

• The most organic traffic is earned by articles with a word count of 2,250-2,500. (HubSpot)

• Compared to short-form content, long-form content, especially 3,000-10,000 words get more shares. (OkDork)

• The powering force behind 36% of the entire internet is WordPress. (W3Techs)

Guest Blogging Statistics

Many start-ups and businesses have been transformed and improved by guest blogging. It is a widely used strategy by marketers to generate traffic to their websites. By introducing the company to a more diverse audience, one can strengthen brand awareness and also increase the rankings. So, let us see some statistics on how marketers revolve around guest blogging.`

• 1-5 guest posts per month are written by 60% of blogs. (Optin Monster)

• Guest posts are published as a majority of their original content by only 6% of bloggers. (Optin Monster)

• Per week, 76% of editors plan to publish 1-10 guest posts. (Red Website Design)

• It takes 3.5 hours to produce a typical blog post. (Adam Energy)

• To share fresh ideas, new opinions, and expertise with their audience, editors publish guest posts. (Red Website Design)

• The most time-consuming task when reviewing guest post content according to 71% of editors is editing. (iMPACT)

• While a majority of 56% of guest bloggers post for multiple sites, only 7% of guest bloggers post for just one site. (Referral Rock)

• 85% faster guest blogging can be attained by using the guest posting service. (Adsy)

• Around 15% of guest posts generate more than 100 visits. (Blogger Jet)

• Consistently producing content is a big struggle for 57% of B2B marketers. (KoMarketing)

Blogging Growth Statistics

Blogging has evolved as an important tool for both individuals and businesses.  The way blog posts are received by people these days is completely different from how they were received by people 10 years ago. Bloggers have created and adapted to new business models to constantly stay in touch with people and achieve the results they desire. Let us now look into some statistics that throw light on the growth of blogging.

• In the U.S., the number of bloggers in 2020 reached an estimated 31.7 million users. (Statista)

• To successfully establish their company as an industry thought leader, 56% of bloggers have used blogs. (iMPACT)

• Blogs are used by 4 out of 5 websites. (Content Marketing Institute)

• The time spent on each post has been increased by 63%. (Orbit Media Studios)

• CTR can be increased up to 21% by using headlines with 6-8 words. (Optin Monster)

• A blog gives website credibility according to 68.52% of people. (Social Marketing Writing)

• Compared to businesses that produce less than 4 blog posts per month, businesses that produce 16 or more blog posts per month experience 3.5 times more traffic. (Oberlo)

• The biggest driver of traffic to blog posts in 2018 was social media (96%). (Orbit Media Studios)

• Rather than email, U.S. internet users spend 3 times more on blogs and social networks. (HubSpot)

• People spend 23% of their online time on social media sites and blogs. (Demand Metric)

Travel Blogging Statistics

Being creative and sharing one’s passion for travel is what travel blogging is all about. To work full-time on a profitable travel blog, one has to understand the constantly changing landscape of travel. As years pass by, one has to know the blogging and digital marketing trends while traveling. Now, let us explore some of the travel blogging statistics.

• Every year, consumption of digital travel content observes double-digit growth. (Expedia Group)

• 28% is the average email open rate for the travel category. (HubSpot)

• These days, mobile devices are used for 40% of online travel bookings. (Social Media Today)

• 3 in 5 travelers narrow down their brand, destination, or activity choices by watching online videos. (Think with Google)

• Compared to top agency sites, Pinterest reaches almost 2 times more online travelers. (Pinterest)

• 49% of people look at travel content sites when planning trips. (Social Media Today)

• Instagram is used to discover local places to explore by 50% of travel enthusiasts. (Social Media Today)

• Travel blog posts perform best when they are 4,309 words long. (Blogging Wizard)

• A travel blogger will charge an average of $200 per sponsored post. (Optin Monster)

• Advertising is sold by 94% of travel blogs. (Optin Monster)

Blogging SEO Statistics

For boosting SEO quality, blogging is a helpful tool. Your blog can easily get traction in the search engines when you consistently publish high-quality content blog posts and build backlinks to those articles. Let us look at some statistics that will give you an idea of how your content is used by search engines.

• Strong results are produced by 40% of bloggers who always perform keyword research. (Orbit Media Studios)

• Blog posts with 7000 words or longer show better SEO performance and have more shares. (Semrush)

• Content creation is the most effective SEO strategy according to 70% of online marketers. (Optin Monster)

• An increased traffic rate of up to 77% might be experienced after hitting 52 blog posts. (Traffic Generation Café)

• Compared to websites without a blog section, websites with a blog section typically have 434% more indexed pages. (Tech Client)

• SEO keyword research is most likely done 4.3 times more by high-income bloggers. (Growth Badger)

• In search engines, blog posts with shorter page URLs tend to rank higher. (Backlinko)

• Chances of ranking highly in search engines can significantly be increased by a fast page loading speed. (Backlinko)

• Organic results are preferred by 70-80% of search engine users over paid search listings. (Martech Zone)

• Around 50% of bloggers are not worried about SEO. (Orbit Media Studios)

Conclusion

People have to find ways to improve their work and connection with others. It is lucid from the above-mentioned blogging statistics that people read blogs. Now that you have read them, you must surely have understood the importance of blogging. Millions of readers are accommodated into this blogging platform each day. Apart from blogging and marketing in general, one must also be aware of digital marketing which will add more life to their blogs.