Digital Marketing Statistics

Needless to say, marketing plays a critical role in the sales of a product or service. Throughout past decades, there has been a vast range of approaches used to make the product look worth purchasing.  No doubt, everybody wants to get their services promoted in the most effective way possible, right? That too, in the least amount of time and money.

For that matter, the conventional methods of marketing like word-of-mouth marketing, letters, or door-to-door publicity are a big turn-off! They have all become less significant with the evolution of digital marketing which is time-saving, effective, and less costly. What’s more? You can reach your target audience with the help of analytics and that too, globally!

Without further adieu, let’s dive right into the article that contains detailed information about digital marketing, drawn from various sources.

On this page, you’ll find:

1. General Digital Marketing Statistics
2. Conversion Rate Optimization Statistics
3. Social Proof Statistics
4. Digital Marketing Growth Statistics
5. Audio and Podcast Marketing Statistics

Key Digital Marketing Statistics

Here are the top stats for a quick look from the article below:

1. A +900% growth has been found in mobile search, over two years. (Think with Google)

• CRO tools provide an average ROI of 223%. (Word stream)

• 11% or more are the conversion rates of the best websites. (Funnel over load)

• Among them, the top 25% of websites possess conversion rates of at least 5.31%. (Funnel overload)

• 88% of customers buy products based on personal recommendations. (Content writers)

• $497 million were spent by the companies on podcast advertising alone, in 2018. (Interactive advertising bureau)

• The revenue generated by podcast ads in 2017 was $314 million. (Interactive advertising bureau)

• Voice ad campaigns are found to draw more people as observed by 40% of digital audio users. (Dot n dot)

• The revenue generated by the digital ad is more than $2.3 billion. (Dot n dot)

• The digital audio advertising budget will be increased by 61% of the businesses. (Dot n dot)

General Digital Marketing Statistics

Plunging directly into marketing without having the know-how is as same as jumping into an ocean without knowing how to swim! But, don’t worry. We have got you covered. Here are some general digital marketing statistics that will give you an idea of how fast it is evolving and what are its components.

• As observed, some of the prominent marketers spend 40% of the total marketing budget on content marketing. (Responsify)

• Visuals will be employed by 86% of the small businesses, in 2021. (Responsify)

• At least one piece of content is created by 60% of the marketers. (Responsify)

• More than 55% of web traffic is acquired when companies blog daily. (WP Forms)

• A positive experience is being provided by 85% of mobile advertisers. (Unlockd)

• Photography is at the core of current marketing and storytelling strategies, 46% of the marketers say. (CMO council)

• Content Marketing is 62% less costly than traditional marketing. (Demand metric)

• Also, it is found to generate 3 times more leads. (Demand metric)

• A +900% growth has been found in mobile search, over two years. (Think with Google)

• 65% of the total e-commerce sessions were generated by search traffic. (Statista)

Conversion Rate Optimization Statistics

Every web page wants to have a maximum number of visitors on its page. And that is why we consider it essential to acquaint you with some basic statistics of CRO. Conversion rate optimization refers to the analytics of increasing web traffic on a page, that converts them into customers, which might result in them taking any desired action.

• CRO tools provide an average ROI of 223%. (Word stream)

• Split testing software is used by 44% of companies. (Word stream)

• 9.21% is the average conversion rate of a Facebook advertisement.  (Word stream)

• 2.35% is the average conversion rate. (Funnel overload)

• 11% or more are the conversion rates of the best websites. (Funnel overload)

• Among them, the top 25% of websites possess conversion rates of at least 5.31%. (Funnel overload)

• The conversion rate can be increased by 86% by using videos on landing pages. (Ky leads)

• Unfortunately, the conversion rate is less than 0.5% for 40% of the marketers. (Adobe)

• It has been noted that 74% of conversion rate programs increase sales. (Marketing sherpa)

• A new landing page is built by 48% of marketers for each marketing campaign. (Ky leads)

Social Proof Statistics

The social proof theory was first introduced by Robert Cialdini. In digital marketing, this is a psychological phenomenon used to compel or attract the masses towards our product or service. It is done by offering them enough evidence that your product has been liked and enjoyed by its users.

• It has been observed that 40% of the users have used the product after seeing an influencer use it. (Optinmonster)

• There has been a 5.2% increase in users’ purchase intent after seeing promotional content by some of the prominent influencers. (Optinmonster)

• Influencers play a significant role in the sales of a product. 49% of the users are being sure of a product after seeing influencers use it on Twitter. (Optin monster)

• It has been perceived that less than 10 reviews are needed by 90% of the users to form an opinion about a particular product. (Trust pulse)

• 53% of the Americans were found to consider the product ratings and reviews as a substantial factor in purchasing the same, as of 2018. (Trust pulse)

• After going through a review, the website will be visited by 50% of the consumers. (Trust pulse)

• A 2016 study by Tapfluence & Altimeter found that 71% of marketers believe that current ambassadorships are the most effective form of marketing for thought leaders. (Content writers)

• Adweek says 80% of people said they would be more likely to buy from a company on Facebook with positive user reviews.

• At least a 4-star rating is needed by the consumers to buy any product. (Content writers).

• 88% of customers buy products based on personal recommendations. (Content writers)

Digital Marketing Growth Statistics

The adoption of digital marketing has led to an increase in the profit of the companies. With the help of digital marketing analytics, they are now able to reach a wider audience and work as per the demands of the masses. The statistics presented below will give you an insight into how fast it is evolving.

• Global digital advertisement spend is expected to reach $389 billion in 2021. (E marketer)

• The worldwide digital ad spending already achieved 2.4% growth in 2021. (E marketer)

• Talking about the United States, social media ad spend reached $43 billion in 2020. (E marketer)

• The growth has increased by 20% as compared with that of 2019. (E marketer)

• Talking about the United States Facebook as spend, it exceeded $31 billion in 2020. (Business Insider)

• The growth has increased by 5% as compared with that of 2019. (Business insider)

• The United States LinkedIn ad spend reached $1.02 billion, as of 2019. (E marketer)

• 40% of growth was recorded since 2016. (E marketer)

• Taking into consideration, mobile ad spend, it reached $61 billion in 2020. (E marketer)

• The increase was 22% from 2019. (E marketer)

Audio and Podcast Marketing Statistics

The below-mentioned statistics will show how substantial audio and podcast statistics are in increasing your sales and building a more established platform for customers.

• $497 million were spent by the companies on podcast advertising alone, in 2018. (Interactive advertising bureau)

• The revenue generated by podcast ads in 2017 was $314 million. (Interactive advertising bureau)

• It is predicted that markets will be spending $1 billion on podcast advertising every year, by 2020. (Interactive advertising bureau)

• A 9.2% lift in purchase intent is observed by the brands that have podcasts about society. (Music oomph)

• A 12.8% lift in purchase intent is observed by the brands that have podcasts in news. (Music Oomph)

• Voice ad campaigns are found to draw more people as observed by 40% of digital audio users. (Dot n dot)

• The revenue generated by the digital ad is more than $2.3 billion. (Dot n dot)

• The digital audio advertising budget will be increased by 61% of the businesses. (Dot n dot)

• It will account for more than 35%. (Dot n dot)

• There are over 2 million podcasts recorded on Google. (Dot n dot)

Conclusion

Digital Marketing is evolving very rapidly. It’s high time to switch to it if you want your sales to be increased and with the minimum amount of time and money! Though having its disadvantages, digital marketing has helped thousands of companies hit the desired mark. What’s more? Be assured, that your return will be more than your investment!