Facebook Messenger Statistics

Do you have a Facebook account? The recent numbers suggest that you might have one. At least most of the people you know might have an account there. Around the world, the mass adoption of social media is quite instructive. As far as the user base is concerned, social media platforms perform differently. Outperforming its competition in terms of the number of users and annual revenue, Facebook remains the top among these platforms to date.

In this article, we have rallied some of the most recent and eye-popping Facebook Messenger statistics, not just for thrills, but also because they paint a picture of where the world of digital marketing is heading towards. Let us hop into the statistics at once.

On this page, you’ll find:

• General Facebook Messenger Statistics
• Facebook Messenger Audience Statistics
• Facebook Messenger Download Statistics
• Facebook Messenger Revenue Statistics
• Facebook Messenger for Business

Key Facebook Messenger Statistics

Here is a list of the top 10 statistics from this article:

• At a rate of 666,666 per day, Facebook Messenger is adding users. (Inc.)
• Globally, 85% of mobile messaging app users use a Facebook messaging product. (Statista)
• The Messenger platform is used by 64% of people who use Facebook. (Expanded Ramblings)
• Facebook Messenger is used by 11% of the world’s population every month. (TNW)
• In 2019, the Facebook Messenger app had over 700 million downloads. (Expanded Ramblings)
• In the history of the iOS app store, Facebook Messenger is the all-time 2^nd most downloaded app. (Social Media Today)
• The total value of Facebook’s global brand is $70.3 billion. (Forbes)
• For 2021, Facebook’s projected worldwide advertising revenue is $94.69 billion. (eMarketer)
• The Facebook Messenger platform is used actively by 40 million businesses. (Expanded Ramblings)
• The average click-through-rate (CTR) of Messenger marketing is a whopping 20-30%, whereas the average click-through-rate (CTR) for email stands at only 1-2% (Search Engine Journal)

General Facebook Messenger Statistics

          Over the last decade, messaging apps have been on a steady rise globally. Especially, Facebook has changed the way people connect and since then, it continues to enjoy a formidable global user base. The most popular social network is Facebook. For anyone using the Facebook Messenger app, it has become natural and inevitable. We shall first look into some general Facebook Messenger statistics.

• At a rate of 666,666 per day, Facebook Messenger is adding users. (Inc.)
• Globally, 85% of mobile messaging app users use a Facebook messaging product. (Statista)
• In the United States, Facebook Messenger is the leading messaging app. (Statista)
• Around 8 billion messages per day are sent by Facebook Messenger users. (Venture Beat)
• In the United States, Facebook Messenger has 116% more monthly active users than its nearest competitor, Snapchat. (Statista)
• There are 260 million new conversations launched over Messenger daily. (WordPress)
• Compared to email, Facebook Messenger marketing has 10-80 times better engagement. (Mobile Monkey)
• Without having a Facebook account, Android users can sign up for the Facebook Messenger app. (TechCrunch)
• An average of 333 KB per minute or 250 MB per hour is consumed for a Facebook Messenger voice call. (apps2data)
• 3.25 MB per minute or 195 MB per hour is consumed for a video call on Facebook Messenger. (TechRadar)

Facebook Messenger Audience Statistics

          One of the best things to ever happen to the Internet is Facebook. It is important to know the target audience of Facebook. One must look through them and see how they can be used to their advantage. Apart from giving you an idea of how people view your company, it also helps you glean valuable insights into your customers’ behaviors. In this section, let us explore some of the Facebook Messenger Audience Statistics.

• The Messenger platform is used by 64% of people who use Facebook. (Expanded Ramblings)
• Facebook Messenger is used by 11% of the world’s population every month. (TNW)
• As of 2019, 1.3 billion people worldwide made use of the Facebook Messenger app monthly. (Statista)
• Facebook Groups is used by 1.8 billion people. (Facebook)
• There are 1.4 million kid users in Messenger Kids. (Mobile Monkey)
• The highest percentage of Facebook Messenger users in the U.S. are aged 25-34 years. (Statista)
• There are over 300,000 messenger bots on the Facebook Messenger platform. (Venture Beat)
• Every month, about 410 million users use the Facebook Messenger platform for video chats. (Social Media Today)
• Every month, around 17 billion photos are sent on Facebook Messenger. (Word Stream)
• Around 300,000 developers are working on the Facebook Messenger platform. (Expanded Ramblings)

Facebook Messenger Download Statistics

          Apart from being one of the most popular apps in the world, Facebook Messenger is also one of the most downloaded apps globally. Compared to social media platforms, more people are using messaging apps these days. This indicates an overall shift in the user appetite. Let us now dive into some of the Facebook Messenger download statistics in this section.

• In 2019, the Facebook Messenger app had over 700 million downloads. (Expanded Ramblings)
• In the history of the iOS app store, Facebook Messenger is the all-time 2^nd most downloaded app. (Social Media Today)
• Globally, Facebook stands as the 3^rd most visited website. (Hootsuite)
• The region with the highest Facebook usage is India. (Statista)
• At least 1 of Facebook’s app is used by 2.5 billion people. (TechCrunch)
• Since 2015, Facebook user acquisition is at the lowest rate, while its messaging app user acquisition is higher than ever. (TechCrunch)
• The conversion rate of Send to Messenger Facebook ads is 100% (Mobile Monkey)
• Facebook stories are used by 500 million people daily. (Facebook)
• 0.18% is the average engagement rate for Facebook posts. (Hootsuite)
• Local Facebook Groups grew their membership by 3.3 times. (Facebook)

Facebook Messenger Revenue Statistics

          Marketing capacity is one of the most fantastic things about Facebook Messenger. There are various statistics and reports that indicate how superior the platform is when compared to other social media platforms and email marketing. In this section, let us follow some of the Facebook Messenger revenue statistics to get a good grasp of this phenomenon.

• The total value of Facebook’s global brand is $70.3 billion. (Forbes)
• For 2021, Facebook’s projected worldwide advertising revenue is $94.69 billion. (eMarketer)
• From 2017 to 2019, Facebook’s U.S. data center has contributed $18.6 billion in the country’s GDP. (RTI International)
• In 2018, Facebook Messenger stats have reported that 98% of Facebook’s Q4 revenue came from advertising. (G2)
• In 2019, Facebook revenue stood at $70.7 billion. (Statista)
• Compared to a standard Facebook ad, the cost per lead for Facebook Messenger marketing is 30-50 times less. (Mobile Monkey)
• Compared to organic posts on the Facebook News Feed, Facebook Messenger marketing has 10-80 times better engagement. (Mobile Monkey)
• The number of advertising audiences on Facebook is 2.14 billion. (Hootsuite)
• The U.S. and Canada contribute to 47% of Facebook’s ad revenue. (Facebook)
• In Q3 2020, the average price for an ad decreased by 9% (Facebook)

Facebook Messenger for Business

          For online business owners, the Facebook platform is an ideal place. Undoubtedly, the perfect strategy that can help online business owners increase both engagement and conversion rates is Facebook Messenger marketing. There is no other social media platform with this level of reach. For the final section of this article, let us look into some statistics to help you understand how beneficial Facebook Messenger can be to your business.

• The Facebook Messenger platform is used actively by 40 million businesses. (Expanded Ramblings)
• The average click-through-rate (CTR) of Messenger marketing is a whopping 20-30%, whereas the average click-through-rate (CTR) for email stands at only 1-2% (Search Engine Journal)
• Open rates for email is 5-10%, while the open rates for Facebook Messenger are pegged at 80% (Mobile Monkey)
• In 1 way or another, 90 million small businesses are actively using Facebook. (Hootsuite)
• Through chatbot messaging, only 1% of businesses automatically engage with their customers. (Mobile Monkey)
• Every month, around 20 billion messages are exchanged between businesses and customers. (Social Media Today)
• For research purposes, 48.5% of B2B decision-makers use Facebook. (Hootsuite)
• From February 2020 to May 2020, Facebook clicks on searches for local business increased by 23% (Facebook)
• At least once a week, 67% of Facebook users visit a local business page. (Facebook)
• Due to copyright and trademark infringement and counterfeit reports, Facebook removed 3,716,817 pieces of content in one-half year. (Facebook)

Conclusion

In terms of advertising, The Facebook Messenger app may be reasonably new to online business owners and marketers. Still, the Facebook Messenger statistics listed here in this article show that the brand hasn’t lost its influence on the social media market. Even now, it continues to daringly shape the dynamics of online interaction between people. The platform has become an untapped goldmine. Through chatbots, only a few have successfully harnessed their marketing abilities. It is high time that each business starts to effectively utilize the Facebook Messenger platform for adverts.