Gen Z Statistics

Generation Z or Gen Z is the population cohort succeeding Millennials. These are people born between the late 1990s to early 2010s. You must have heard of the phrase “Ok Boomer!” being used quite excessively lately, right? A boomer is a person who is unfamiliar with the latest tech in products be it mobile phones, computers, software, etc.

The term boomer is generally associated with Millenials; similarly, Gen Zers are colloquially known as zoomers. Gen Z is the most critical group at present and in the coming decade because of their young age and financial prowess.

Thus, analyzing the Gen Z stats is super essential, and that’s precisely what we have for you here.

On this page, you’ll find:

• General Gen Z Stats
• Gen Z Digital Stats
• Gen Z Social Media Stats
• Gen Z Preference Stats
• Gen Z Behavioural & Social Views Stats

Key Gen Z Statistics

Here are the top 10 stats from the article below:

• Gen Z outnumbered millennials, making up 32% of the world’s 7.7 billion-person population in 2019. (Bloomberg)

• Gen Z has a purchasing power of approximately 44 billion USD annually. (LinkedIn)

• As of 2020, Gen Z made up more than 40% of U.S. consumers. (Fast Company)

• Approximately 75% of Gen Z generally uses a smartphone over computers and other devices. (Institute of Business Management)

• More than 32% of Gen Z transactions take place on a mobile device. (Criteo)

• Over 71% of Gen Z in the US are subscribed to Netflix. (Defy Media Study published by Variety)

• 35% of Gen Z students expect at least one job offer on or before graduating college. (Yello Recruiting Study)

• 60% of Gen Zers will not use an app or website that loads too slowly. (Institute of Business Management)

• 51% of Gen Zers agree that they are more creative than previous generations. (Snapchat)

• The average attention span of Gen Z on new content is 8 seconds, 4 less than Millenials. (VisionCritical)

General Gen Z Stats

When one decides to analyze Gen Z, there are a plethora of ways in which the stat distribution is possible. We have done that for you further in this article. For now, let us take a look at the most general Gen Z stats. These will give you an idea of the population of zoomers, their financial standings, and some general stats about their life and work. So, here are the top general Gen Z stats:

• Gen Z outnumbered millennials, making up 32% of the world’s 7.7 billion-person population in 2019. (Bloomberg)

• Gen Zers who live with their parents receives an average allowance of $16.90/week. (LinkedIn)

• Gen Z has a purchasing power of approximately 44 billion USD annually. (LinkedIn)

• 48% of Gen Z members identify themselves as racially or ethnically diverse. (Pew Research Center)

• As of 2020, Gen Z made up more than 40% of U.S. consumers. (Fast Company)

• In 2018, approximately 10% of Gen Z was saving for college. (National Society of High School Scholars)

• 35% of Gen Z students expect at least one job offer on or before graduating college. (Yello Recruiting Study)

• Nearly 25% of Gen Z college students start their job search before their junior year. (Yello Recruiting Study)

• 42% of Gen-Z says they are happy. (Vision Critical)

• 88% of Gen-Z is optimistic about their future. (Vision Critical)

Gen Z Digital Stats

In today’s age of Information Technology-driven lives, everything is going digital and so are the people. Internet and digital devices have become an integral part of our lives. The rapid digitalization of society has resulted in Gen Z being quite familiar with digital technologies’ facades. This is an excellent thing as going into the future, our lives are changing drastically, and accepting change is the only way to develop ourselves as a society. Here are the top Gen Z digital stats:

• 74% of Gen Z say they spend their free time online. (Institute of Business Management)

• 66% of Gen Z reported using more than one internet-connected device at a time. (Institute of Business Management)

• Approximately 75% of Gen Z generally uses a smartphone over computers and other devices. (Institute of Business Management)

• 73% of Gen Zers use their internet-connected devices to communicate with friends or family.

• 59% and 58% of Gen Zers use the internet for entertainment and gaming respectively. (Institute of Business Management)

• Gen Zers spend an average of 11 hours on their mobile devices per week. (Criteo)

• Gen Zers stream video for roughly 23 hours each week. (Criteo)

• 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. (Think with Google)

• More than 32% of Gen Z transactions take place on a mobile device. (Criteo)

• Over 71% of Gen Z in the US are subscribed to Netflix. (Variety)

Gen Z Social Media Stats

Social Media is one of the most revolutionary additions to people’s lives in the 21st century. It can be seen that Gen Z is more active on social media and dominates trends than Millennials or the alpha generation. Thus, analyzing the social media statistics for Gen Zers is crucial. So, here we are with the top stats, take a look:

• 56% of Gen Z teens use social media apps to express themselves creatively. (Snapchat)

• 55% say they can be more creative on social apps and the internet than offline. (Snapchat)

• An average Gen Z logs on to social media for roughly two hours and 55 minutes each day. This is almost an hour longer than the average millennial. (World Economic Forum)

• 62% of Gen Zers check Instagram, while 60% visit YouTube every day. (Business Insider)

• 90% of 13–24-year-olds in the U.S. have used Snapchat. (Snapchat)

• Even though 81% of teens say social media helps them feel more connected to their friends, 45% claimed they felt overwhelmed by the drama associated with it. (Pew Research Center)

• 43% of teens feel pressure to only post content that makes them look good. (Pew Research Center)

• 88% of Gen Zers prefer omnichannel branded experiences, while 54% are most influenced by social media. (CMO Council)

• 41% of Gen Z men use Twitch. (Morning Consult)

• Over 76% of Gen Z follow an influencer on social media. (Morning Consult)

Gen Z Preference Stats

Zoomers, because of their relatively young age and financial independence, are the prime marketing targets of many business enterprises. Thus, their preferences, likes, and dislikes are essential to survey and analyze. Here we have the top Gen Z preference stats:

• Only 45% of Gen Zers watch cable. (Vision Critical)

• 60% of Gen Zers will not use an app or website that loads too slowly. (Institute of Business Management)

• The average attention span of Gen Z on new content is 8 seconds, 4 less than Millenials. (VisionCritical)

• While shopping online or in stores, 65% of Gen Z prefers to see as few items as possible out of stock. (Institute of Business Management)

• 66% of Gen Zers say that the high quality of a product matters most to them when making a purchase. (Institute of Business Management)

• Approximately 65% of Gen Z sees value in coupons, discounts, and rewards programs. (Institute of Business Management)

• One out of four Gen Z women says they prefer learning about new products from social media influencers. (Morning Consult)

• 51% of Gen Zers prefer to communicate with coworkers, friends, and family face-to-face rather than through messaging. (Yellow Recruiting Study)

• Fashionable design matters to 67% of Gen-Z consumers. (Vision Critical)

• 69% of Gen-Z thinks ads are disruptive. (Vision Critical)

Gen Z Behavioural & Social Views Stats

The thinking, behavior, and views about the society of Gen Z vary broadly from Millenials. Some are built on the opinions of the previous generations, while some are conflicting with theirs. Zoomers are more open-minded and are more accepting of society the way it naturally is rather than what previous norms dictated it to be like. Here are the top stats regarding this:

• Over 70% of Gen Z says they’re able to influence family decisions, such as purchases. (Institute of Business Management)

• Under 30% of Gen Z will share personal data, such as health, wellness, location, or payment information, online. (Institute of Business Management)

• One of the top factors that draw Gen Zers’ attention to items is an aesthetically pleasing product preview. (Vision Critical)

• 51% of Gen Zers agree that they are more creative than previous generations. (Snapchat)

• 77% of Gen Z does creative activities, such as painting when offline. (Snapchat)

• 48% of Gen Zers say they regularly indulge in creative activities, like meme creation, when online. (Snapchat)

• 59% of Gen Z thinks that the form should include an “Other” option when it requires a person to select a gender. (Pew Research Center)

• 70% of Gen Zers agree that financial responsibilities should be shared equally in two-parent households. (Pew Research Center)

• Although Gen Z is career-motivated, only 49% negotiate higher salaries. (Yellow Recruiting Study)

• 59% of Gen Z are willing to learn new skills if they result in higher pay. (LinkedIn)

Conclusion

Gen Z is the center of all functioning in society. A country’s future is predicted by the strength of Gen Zers in the country and they are the key discussion points of all planning commissions. Most advertisements target Gen Z. They are the present and the future.

Hope the stats above helped you get an insight into the topic and broadened your knowledge by allowing you to get to know Gen Z in a better and efficient manner.