Web Design Statistics

It’s 2021! And by now, many of us would have acknowledged the importance of digital technology in our quotidian life. Given the current situation and circumstances, we are in the middle of a journey where many of our physical tasks are digitally evolving.

These days, we observe new design pop up on the internet daily. Thanks to the lightning speed at which internet platform designing is improving these days. To be more specific, web designing is changing rapidly and drastically. This is crucial because no one is interested in seeing the same old design getting repeated.

If you are someone who is on the hunt for the latest web design statistics, then this article is the place for you to land on. Without further ado, let’s indulge ourselves in some important web design statistics that might assist you in improving your websites.

On this page, you’ll find:

1. General Web Design Statistics
2. Homepage Statistics
3. Mobile-friendly Design Statistics
4. Importance of Load Time
5. The Impact of Design on SEO

Key Web Design Statistics

Here are the top stats from the article below:

• At present, there are between 1.6 and 1.9 billion websites, of which only 400 million websites are active. (Hosting Tribunal)

• Globally, there are around 4.66 billion internet users. (Statista)

• If the website’s content or layout is unattractive, 38% of visitors will stop engaging with the website. (Blue Corona)

• After reading custom content, 82% of consumers feel more positive about a company. (BP Studios)

• When going online, 91% of internet users utilize their mobile devices. (DataReportal)

• A business with a poorly designed website on the mobile is not recommended by 57% of internet users. (socPub)

• The average time taken to load a webpage on a desktop is about 10.3 seconds and around 27.3 seconds on mobile devices. (Backlinko)

• When a web page loads in less than a second, the conversion rate is at its highest (32%). (Portent)

• The No.1 factor in determining a business’ credibility is a website’s design according to 48% of people. (Blue Corona)

General Web Design Statistics

Web design has become an essential business component. Companies these days depend on their online presence for extra revenue. Along with responsive designing and graphic designing, web designing is also a pillar that supports web platforms. Websites directly affect the credibility and quality of your business. Let us first look into some general web design statistics.

• At present, there are between 1.6 and 1.9 billion websites, of which only 400 million websites are active. (Hosting Tribunal)

• Globally, there are around 4.66 billion internet users. (Statista)

• In the U.S., only 64% of small businesses have a website. (Small Business Trends)

• The leading content management system (CMS) on the market is WordPress, with about 39.5% of all websites on the internet. (Kinsta)

• By 2027, the website builder software market is estimated to reach a value of $13.6 billion. (Zion Market Research)

• 55% of the website builder market is occupied by Squarespace and Wix. (Site Builder Report)

• In 2020, Wix.com’s share was worth $146.70. (Website Tool Tester)

• By designing responsive mobile platforms for their websites, 62% of companies increased their sales. (SAG IPL)

• For web designing, 24.3% of businesses allocate $2,000-$2,500. (Good Firms)

• For small businesses, the annual maintenance cost of websites is $400-$1,200. (WebFX)

Homepage Statistics

An essential tool to run a business is the homepage. It always serves as a first impression to attract potential customers. An unattractive homepage on your website can cost you your business. So, it is essential to understand how the homepage has to be designed. In this section, we will look into a few homepage statistics that will help us in designing a better homepage.

• If the website’s content or layout is unattractive, 38% of visitors will stop engaging with the website. (Blue Corona)

• After reading custom content, 82% of consumers feel more positive about a company. (BP Studios)

• 86% of visitors want to see information about the company’s products or services on their homepage. (KoMarketing)

• 51% of people say the most important element missing from many company websites is thorough contact information. (KoMarketing)

• When using video backgrounds on websites, the conversion rate increases by 138%. (Website Builder Expert)

• If a business does not have a website, up to 80% of potential customers could be lost. (Blue Corona)

• After experiencing personalized content, 34% of customers will make an unplanned purchase. (WebFX)

• Before visiting a store, 46% of consumers first check that business’s website or online inventory. (Think with Google)

• To contact businesses, the “click-to-call” feature is used by 60% of website visitors. (Think with Google)

• 36% of visitors will click on the company’s logo to reach the homepage, after reaching that company’s website through a referral site. (KoMarketing)

Mobile-friendly Design Statistics

Smartphones are connecting users like never before and are proliferating in the market. The need for better mobile-friendly designs is on the rise. Surpassing the traffic from desktop computers, mobile devices have started dominating the internet. Now, let us look into some mobile-friendly design statistics and understand how important this concept has become for many companies.

• When going online, 91% of internet users utilize their mobile devices. (DataReportal)

• A business with a poorly designed website on the mobile is not recommended by 57% of internet users. (socPub)

• A company’s website, when viewed on a mobile phone, should be as good as or better than its desktop view according to 85% of adults. (Invision)

• In 2017, of all the total global online traffic, the share of mobile traffic was about 52.64% (Statista)

• According to Google, if there is any trouble accessing a site on mobile, then 61% of users are unlikely to return to that site and 40% of users visit a competitor’s site instead. (iMPACT)

• A seamless experience across all devices is important for 83% of mobile users. (iMPACT)

• Websites run by 94% of small businesses are mobile-friendly. (Top Digital Agency)

• During Black Friday/Cyber Monday in 2020, 67% of sales were from mobile devices. (Businesswire)

• 48% of users say that a business doesn’t care about their customers if that business’ website is not mobile-friendly. (SAG IPL)

• Nearly 2 of every 3 minutes spent online is accounted for by mobile devices. (Comscore)

Importance of Load Time

The time taken to load your websites can greatly affect site traffic, which in turn affects your sales. Loading time has become an increasingly important component of any website these days. In a fast-moving world, people do not have the patience to wait too long for a website to load. In this section, let us look into some statistics that throw light on the importance of load time.

• The average time taken to load a webpage on a desktop is about 10.3 seconds and around 27.3 seconds on mobile devices. (Backlinko)

• When a web page loads in less than a second, the conversion rate is at its highest (32%). (Portent)

• Conversions for retail sites and travel sites are increased by 8% and 10% respectively because of a 0.1 second improvement in load time. (Deloitte)

• Every year, around $2.6 billion in revenue are lost due to slow loading websites. (WebFX)

• If images on a website don’t load or take too long to load, then, 38% of people will stop engaging with that website. (HubSpot)

• For an average website, 47% of users expect a maximum of 2 seconds loading time. (Curatti)

• Loss of 7% of possible conversions can be prevented by increasing your website loading speed. (infront webworks)

• Compared to mobile, a typical webpage loads over 87% faster on desktop. (Backlinko)

• During the pre-checkout stages of their conversion journey, customers are most sensitive to the page load time. (Deloitte)

• When it comes to loading speed on mobile, Weebly and Squarespace are the top CMS. (Backlinko)

The Impact of Design on SEO

Your website design has a great impact on Search Engine Optimization (SEO). Users get into trouble with your site when the website is complex and difficult to browse. This leaves a bad impression on your company. Therefore, it is important to design your website in such a way that it attracts people and is user-friendly. Let us now look at some statistics that will help us understand the impact of website design on SEO.

• The No.1 factor in determining a business’ credibility is a website’s design according to 48% of people. (Blue Corona)

• Based on the company’s website design, 75% of consumers make judgments on a company’s credibility. (Kinesis)

• 94% of first impressions are design-related. (ResearchGate)

• An increase in sales between 5% and 40% is observed when websites adopt 360-degree product views. (Practical Ecommerce)

• To make their brand stand out from competitors, up to 73% of companies invest in good web design. (WebFX)

• A website’s conversion rate is increased by 200% because of a good UX design. (UX Planet)

• Content websites have about 40%-60% bounce rates. (Ezoic)

• Lists with bullet points are looked at by 70% of users when compared to 55% of users who look at lists without bullet points. (We Are UX)

• By adopting crowded web design, 84.6% of small and medium businesses are making a mistake. (Good Firms)

• After a bad experience, 88% of online consumers are less likely to return to a site. (Invision)

Conclusion

An effective, efficient, and visually pleasing display is one of the key ingredients to deliver your product or service leading to the success of your business. By following and working on the web design statistics that are listed in this article, you can surely increase the customer/user base of your website. This, in turn, will increase your revenue and popularity.

By now, you would have recognized the fact that web designs perform a significant role in the world of digital platforms.