WeChat Statistics

Shubham CalmblayInsights Resources

You’re about to see a list of 55 WeChat statistics.

The best part?

Unlike other lists out there, all of the statistics on this page are current and up-to-date.

On this page, you’ll find:

With the arrival of 2021, here are some essential metrics and statistics we’ve prepared that may assist you to grasp what leads to more and more people using WeChat and to illustrate what makes this app tick.

WeChat User Statistics

Let’s kick things off with supercritical WeChat User Statistics. We pulled these from industry studies, surveys, reports, and even statements from Tencent. Let’s dive right in.

1. According to the latest report, WeChat has 1.2128 billion monthly active users. (Tencent)

2. WeChat is the fifth most widely used social networking app in the world.

3. Over 60% of WeChat users are below 35 years of age. (Statista)

4. 5.37% is the increase in the number of WeChat monthly active users in 2020 compared to 2019. (Tencent)

5. WeChat has an average of 19 million daily active users in the United States.(Apptopia)

6.  WeChat still remains the most frequently used mobile social media platform in China. (Statista)

7. Of all the WeChat users, 64.3% are male whereas 35.7% of the users are females. (Technode)

8.  Around 60% of the WeChat users are employed in the private sector or are self-employed/freelance. (Technode)

WeChat User Behavior Statistics

In this section, we’ll cover User Behavior statistics, with a focus on WeChat. So if you’re wondering how many messages are sent via WeChat, or what’s an average WeChat user like then you’ll really enjoy the stats in this section.

1. 45 billion messages are sent via WeChat on a daily basis. (ZDNet)

2. The average daily time spent on WeChat is 66 minutes.

3. Everyday users spend more time on WeChat than they do on Facebook (about 50 minutes).

4. 205 million video messages are sent every day. (ChinaDaily)

5. 46 TB data is consumed on WeChat over one minute of the morning rush hour. (TechNode)

6. 40.3% of WeChat users used the platform to donate to charity. (CAICT)

7. 6.1 billion voice messages are sent daily on WeChat. (ChinaDaily)

8. 60% of the users open WeChat 10 times a day. (Tencent)

9. About 83% of WeChat users depend on the app for work purposes. (ChinaDaily)

10. WeChat Moments has 750 million daily users. (TechNode)

11. Around 823 million people exchanged WeChat HongBao in China.

12. “Chuckle”, “Facepalm”, “Thumbs up”, “Grin” and “Rose” are the most regularly used emojis on WeChat. (CX Tech)

WeChat Revenue Statistics

Let’s get into our selection of WeChat’s Revenue Stats. We’ve gathered data from Tencent’s latest reports. These numbers are up to date and we’ll be revising these numbers as per the latest reports released by Tencent.

1. RMB 125,447 million (USD 18,421 million) is the Q3 2020 revenue of WeChat and other social media platforms belonging to Tencent. (Tencent)

2. In Q3 2020, Tencent reported a 29% year-on-year increase in revenue. (Tencent)

3. Tencent’s operating profit for Q3 2020 is RMB 38,116 million (USD 5,597 million), an increase of 34% YoY. (Tencent)

4. Operating margin of Tencent increased to 30% from 29% last year. (Tencent)

5. Tencent’s profit for Q3 2020 is RMB 33,325 million (USD 4,893 million), an increase of 33% YoY. (Tencent)

6. According to Tencent’s latest report, it’s net margin increased to 27% from 26% last year. (Tencent)

7. Tencent’s Q3 2020 EBITDA is RMB 45,055 million, up 27% YoY. (Tencent)

8. Adjusted EBITDA for Q3 2020 is RMB 47,849 million, up 26% YoY. (Tencent)

9. Tencent’s Capital expenditures was RMB 8,684 million, up 31% YoY. (Tencent)

WeChat Official Accounts Statistics

WeChat Official Accounts are the WeChat equivalent of a Facebook page that acts as a complete brand center. In this segment, we will dig deep into some really cool WeChat’s official account stats that you probably haven’t seen before.

1. WeChat’s official accounts had soared to 20 million. (SCMP)

2. 9 pm is the peak usage time for WeChat official accounts. (China Internet Watch)

3. 41% of users follow WeChat’s Official Accounts for promotions. (EhaiTech)

4. About 72% of the WeChat users follow Official Accounts for news. (EhaiTech)

5. 83% of businesses are satisfied with their WeChat Official Accounts. (EhaiTech)

WeChat Work Statistics

WeChat Work is an enterprise-level office management platform, with more robust communication tools and specialized plugins to streamline business processes. And if you’re interested in seeing how much WeChat Work can help, check out these 3 WeChat Work statistics.

1. WeChat Work has about 250 million users. (Tencent)

2. 80% of the top 500 companies in China are corporate users on WeChat Work. (EhaiTech)

3. 2.5 million companies are served by WeChat Work. (EhaiTech)

WeChat Mini Programs Statistics

WeChat Mini Programs are sub-applications within the WeChat platform that enables users to access any Web App without needing to install anything from the App store. Check out these important stats to see the impact of WeChat’s Mini Programs.

1. WeChat Mini Programs has 400 million daily active users. (China Internet Watch)

2. $250 billion worth of products were sold through the WeChat Mini Programs.(WARC)

3. Using WeChat’s Mini Programs more than 100 million people purchased in shopping malls and department stores. (China Internet Watch)

4. 300 million users purchased fresh fruits and vegetables on WeChat Mini Programs. (China Internet Watch)

5. 40% of users use a Mini Program to avoid downloading mobile apps. (EhaiTech)

6. 3.9 million Mini Programs are available on WeChat, that’s 600,000 more compared to 2 months earlier. (China Internet Watch)

7. 53% of users use WeChat Mini Programs momentarily. (EhaiTech)

8. Mini Programs are often used before and after lunch, after work and after dinner. (EhaiTech)

9. 67% of e-commerce Mini Programs users are female. (EhaiTech)

10. An average WeChat user opens Mini Programs 4 times in a day. (EhaiTech)

WeChat Pay Statistics

WeChat Pay is a payment solution combined into the WeChat app, users can make quick payments with smartphones. With over 900 million MAU WeChat pay is still growing. How big is WeChat Pay in 2021? Let’s find out.

1. WeChat Pay has 900 million Monthly Active Users (MAU). (Business Insider)

2. 1 billion commercial transactions occur every day on WeChat Pay. (Walk the Chat)

3. WeChat Pay has 72 million registered businesses. (China Internet Watch)

4. WeChat Pay’s credit score rating system, Zhifufen, has more than 240 million users. (China Internet Watch)

5. 2.5 million convenience stores are using WeChat Pay. (EduGlobalChina)

6. 70% of small and medium-sized merchants are covered by WeChat Pay. (EduGlobalChina)

7. In 2019, WeChat’s daily average cross-border payments surged by 76%. (YoY). (China Internet Watch)

8. The survival rate of WeChat Stores per year is 40%. (WalkTheChat)

Conclusion

That’s it for our list of WeChat statistics.

We really enjoyed putting this list of stats together.

Now we’d like to hear your thoughts:

Which WeChat stat from this list surprised you the most?

Or maybe there’s a stat out there that we overlooked (it happens 🙂 )

Author: Shubham Calmblay

Shubham Calmblay, founder of appsthatdeliver.com, has a decade of experience with various Google products. He has authored 1,000+ guides for ATD, published on prestigious tech blogs. His work has garnered recognition from Protocol.com, Leadsbridge.com, MadMobile.com, and numerous other leading publications and corporations.