YouTube Statistics

When Steve Chen, Chad Hurley, and Jawed Karim, three PayPal employees, were developing the idea of YouTube in 2005 inspired from lack of video content of Janet Jackson’s infamous super bowl incident of 2004, they would never have thought that one day the video-sharing platform they were creating would become one of the most visited websites of the world.

The impact YouTube has made on the world wide web is almost as significant as its parent company Google. It has become a centrepiece for a plethora of entertainment and business activities. The wide variety of content available on this platform makes it so appealing to users.

In addition to a good source of entertainment and education, it is an extended way of income generation: numerous companies use YouTube statistics to launch million-dollar marketing campaigns, YouTubers earn a pretty decent amount of money for their generated content and it is one of the best platforms for advertising purposes.

On this page, you’ll find:

• YouTube Company Statistics
• YouTube Video Statistics
• YouTube Stats by Observed Trends
• YouTube User Stats
• YouTube Financial Stats

Key YouTube Statistics

The impact that YouTube has on the 21st century “online” world can be very well seen by some stats that we have dug up for you, here are some of the top stats we have for you:

• YouTube was bought by Google in November 2006 for US$1.65 billion. (Wikipedia)

• Over 2 billion logged-in users visit YouTube each month. (YouTube Press)

• One billion hours of content is watched daily on YouTube. (YouTube Press)

• 500 hours of video content is uploaded each minute on YouTube. (YT Official Blog)

• YouTube gets over 30 million visitors per day. (FortuneLord)

• The average visitor to YouTube checks out 8.89 pages per day. (Hootsuite)

• 10,113 Youtube videos have generated over 1 billion views. (FortuneLord)

• 74% of adults in the U.S. use YouTube (Pew Research Center)

• YouTube has local versions in more than 100 different countries. (YouTube Press)

• 16.4% of YouTube’s site traffic comes from the U.S. (Alexa)

YouTube Company Statistics

YouTube is one of the most significant enterprises in the world. Thus, it is essential to look at the company’s stats involving internal transactions, how much internet traffic it handles, its branches, earnings, etc., to get a sense of how big this company really is! So, here are some figures for you to have a look at and drop jaws imagining the efforts that go into the management of YouTube so that you can see your cat videos at your will:

• YouTube is the second most-visited website in the world after Google Search. (Alexa Internet)

• It’s also the world’s second-most used social platform after Facebook. (Hootsuite)

• It was bought by Google in November 2006 for US$ 1.65 billion (Wikipedia)

• 79% of Internet users have their own YouTube accounts. (Oberlo)

• Over 70% of total YouTube watch time comes from mobile devices. (YouTube Press)

• YouTube has local versions in more than 100 different countries. (YouTube Press)

• YouTube is available to use in a total of 80 different languages. (YouTube Press)

• Over 2 billion logged-in users visit YouTube each month. (YouTube Press)

• YouTube at present has about 10,000 employees. (Owler)

• Google’s annual revenue generated from YouTube is $4,000,000,000. (FortuneLord)

YouTube Video Statistics

Now that we have taken a look at the stats of YouTube as a company, let us dive into what makes YouTube what it is. Yes, you guessed it right, the videos! Given the crazy amount of users YouTube has, it would have never been able to garner such a massive user base without satisfying users’ thirst for video content. I don’t know about you guys but aimlessly going through my YouTube recommendations is one of my favorite pastimes! So, let’s see some awesome stats about the quantity and demands of the content this platform provides:

• The first video on YouTube was uploaded on 23rd April 2005. It is 18 sec long and has 151 million views on it(at the time of writing this article). (YouTube Press)

• One billion hours of content is watched daily on YouTube. (YouTube Press)

• The most viewed video on YouTube is currently the music video for ‘Despacito’ by Luis Fonsi and Daddy Yankee. It has over 7.2bn views. It is also the most liked YouTube video. (YouTube)

• 500 hours of video content is uploaded each minute on YouTube. (YT Official Blog)

• 3.25 billion hours of video content is watched on YouTube each month. (FortuneLord)

• 2020 saw an increase of 95% in the number of new channels on the platform.  (YT Trends)

• The number of channels with more than one million subscribers grew by more than 65% in 2020. (YouTube Press)

• 93% of the most watched videos on YouTube are music videos. (Wikipedia)

• The most disliked YouTube video is YouTube’s own ‘YouTube Rewind 2018: Everyone Controls Rewind’. It has 18 million dislikes! (YouTube)

• 10,113 YouTube videos have generated over 1 billion views. (FortuneLord)

YouTube Stats by Observed Trends

Ohh! Crazy numbers, aren’t they? So much video content is being watched every day, that the formation of some trends is inevitable. Even though many videos gain viewership, some particular types of them attract more eyeballs than the rest. It is time now to study the YouTube trends of 2020! What kind of videos were watched the most? What new categories gained attention? We have got it all covered for you in the stats below:

• Videos having the keyword “beginner” saw an increase of 50% in their viewership between March and July 2020. (Think It With Google)

• Views of beauty tutorials increased by nearly 50% in 2020.

• A total of 100 billion hours of gaming was watched on YouTube in 2020. (YT Official Blog)

• Minecraft was the most-watched game, with 201 billion views, followed by Roblox at 75 billion views and Garena Free Fire at 72 billion views. (Hootsuite)

• 72% people used YouTube for fitness tutorials in 2020. (YT Trends)

• Among Livestream watchers, 56% believe that watching a live stream is equally good as attending an in-person event. (YT Trends)

• Blackpink and BTS had 8 out of the top 10 biggest 24-hour music video debuts of all time. (YT Trends)

• 73% of the users watched online gaming streams in 2020. (YT Trends)

• Total daily livestreams increased by 45% in the first half of 2020. (YT Trends)

• 82% of people used YouTube to learn to do things themselves. (YT Trends)

YouTube User Stats

Any platform is incomplete and meaningless without its users. The people of the internet, the users, are the ones who make or break billion-dollar enterprises. So it would be entirely ignorant of us if we did not take a look at the stats of the users that use YouTube for their daily dose of entertainment or education. The analysis of the type of users that come to their platform is necessary for any company to grow as a brand and attract more users. Thus, by compiling data from across the internet and YouTube itself, here is what we found about the users that use this platform:

• YouTube gets over 30 million visitors per day. (FortuneLord)

• YouTube has 62% male users and 38% female users. (FortuneLord)

• 74% of adults in the U.S. use YouTube (Pew Research Center)

• 77% of 15–35 year-olds in the U.S. use YouTube (Statista)

• 90% of American 18-24 year olds use it. (Pew Research Center)

• 80% of U.S. parents of children 11 and under say their kids watch YouTube (Pew Research Center)

• 94.5% of OTT watchers in the U.S. are watching YouTube (Insider Intelligence)

• 16.6% of YouTube’s site traffic comes from the U.S. (Alexa)

• Viewers ages 18 and older will spend 41.9 minutes per day on YouTube.

• The average visitor to YouTube checks out 8.89 pages per day. (Hootsuite)

YouTube Financial Stats

Any business is all about earning money and YouTube is no different. But, the thing that makes YouTube so important from a business and earnings point of view is that not only it earns loads of money from ads, memberships, superchat shares, and other sources (its subsidiary platforms like YouTube music, YouTube originals, etc.) but also enables people to earn on the platform by monetizing and having copyright over their generated content. Here are some numbers that will help you see how important YouTube as a platform is for business:

• YouTube US net ad revenues will reach $4.04 billion this year, up by 17.8% YoY. (Insider Intelligence)

• YouTube US net ad revenues are estimated to reach $6.87 billion by 2022. (Insider Intelligence)

• YouTube’s US CTV ad revenues will reach $2.89 billion, accounting for more than one-third (36%) of total US CTV ad spending. (Insider Intelligence)

• The number of channels earning six figures per year on YouTube grew more than 40% y/y in 2020. (YouTube Press)

• The number of channels earning five figures per year on YouTube grew more than 50% y/y in 2020. (YouTube Press)

• Over the past five years, YouTube has paid out over $2 billion to partners who have chosen to monetize their claims using Content ID (Content Copyright). (YouTube Press)

• YouTube’s partners have claimed over 800 million videos since Content ID was implemented. (YouTube Press)

• 50.9% of business decision-makers use YouTube to research purchases.(Hootsuite)

• 70% of viewers bought from a brand after seeing it on YouTube. (Google Ads)

• In the U.S. alone, YouTube will make 5.56 billion dollars in advertising revenue in 2021. (Insider Intelligence)

Conclusion

All in all, it is more than fair to say that YouTube has been one of the forerunners in impacting the lives of people around the world in the “dot com” era. YouTube has a strict content policy to prevent racist, adult, and other forms of harmful content from creeping onto the platform. It also provides support to the creators by providing them copyrights of their content. A “YouTube content creator” has become a viable career option with good earnings for many. YouTube is a beautiful platform of social harmony where one can explore different cultures, heritages, and lifestyles all at a click of a button.